Scott Barnham, one of the guys behind the recently-launched Django Gigs website, has posted some statistics from visitors to the Gigs website over the past few days. I've put together some similar stats for the Django Sites website, which has been online for a few months now.
Note: All figures are from Google Analytics, and percentages are rounded to make life easier.
- 70% of our visitors are new, 30% are repeat-business.
- The average visitor views 5 pages, staying on the site for 3 minutes
- The most popular page, with 20% of page views, is the latest additions, followed by the listing of django-powered sites with source-code available at 5% of page views. Django Developers: newcomers to the community want to see source code!
The operating system split is very much skewed towards Windows, almost all of the Windows users on Windows XP. It's nice to see higher-than-average (compared to my other sites) usage of Linux & Macintosh.
Internet Explorer 16%
No surprises here. Firefox figures are very similar to the Gigs site, with Safari & IE being a bit different. I'm guessing the higher usage of IE shows the target audience of DjangoSites - people who are looking for what Django is capable of, perhaps newer-comers to the Django world rather than long-term stable mates who may be more likely to use Firefox or Safari on their shiny Macbook Pro.
North America 30%
Western Europe 18%
Eastern Europe 9%
Southern Europe 9%
Northern Europe 9%
South America 6%
Eastern Asia 4%
Australia & New Zealand 3%
Again, this isn't really too surprising. There is a very long-tail (and I'm not overly sure Google Analytics needs to break down Europe & Asia into so many sub-continents), easily visible with "Elsewhere" covering 12% of the visits.
Stuff I Found Interesting
- Bolivian visitors viewed 20 pages/visit, followed by 18/visit for Oman. Everyone else was miles behind this.
- 52% of traffic is from referrals, most of it from the Django website, an article in Smashing Magazine, and Wikipedia.
- 30% of traffic is search-engine generated, typically from searches for 'django sites' - and somehow, including a few searches for 'Auction'.
Hopefully these numbers are interesting to people looking to target their offerings to the Django audience. Do they match your sites?