Ross Poulton

Trail runner, dad, CRM guru, craft beer drinker, tall guy.

Hi, I'm Ross. I live in Melbourne, Australia and I do a bunch of stuff

My name is Ross Poulton. I'm 30-something, and I'm a problem solver.

I've got a pretty broad collection of interests: fatherhood, running, music, photography, customer relationship management, and craft beer. I've written a little about some of those things below.

In 2011 I became known as "Dad" to a pretty cool little kid. Being a dad has bought me more enjoyment (not to mention taught me more about time management and shown me what my real sleep requirements are) than I ever imagined possible. Our second son arrived in 2014, further reducing our actual required levels of sleep.

Also in 2011, I completed my Bachelor of Business at Swinburne University. I started working immediately after completing high school, and later decided a tertiary education was a good idea. Unlike many university students I wasn't there to get a job, but rather to broaden my horizons a little and expand my understanding of business theory. So far it seems to be working.

I design & implement CRM systems

I work for Professional Advantage as a Microsoft Dynamics CRM consultant. Each day I help companies make the most of their CRM system, helping with everything from pre-sales and demonstrations through to solution design through to implementation and training.

We use a number of methodologies from the older waterfall design-up-front-then-build-it-all process to newer agile processes, and all sorts of hybrids in between. No one process suits every client, so we need to be a bit flexible.

Most of my CRM focus is on membership-based organisations, such as sporting clubs and professional associations. I help streamline renewal processes, make it easy for their customers to buy event tickets, and integrate multiple back-office systems together so that end users don't have to do things twice.

Ross running the 2016 Afterglow Trail twilight half marathon on Victoria'a Surf Coast

I like to run

I love to run, especially on trails.

With my local running club I do everything from 5km parkrun events each Saturday through to half marathons and beyond, on road and on trial. I'm not much one for hippy dippy bullshit, but hitting the trails and being surrounded by trees is one of the most freeing and cleansing things I can do. It keeps me fit and healthy, and resets my head.

That shiny sweaty photo is me late in the 2016 Afterglow Trail Run, a twilight-to-night trail half marathon on the fantastic Surf Coast Trail in south-western Victoria. Who would have thought running in the dark was so much fun?

Ross at Gokyo Ri, Nepal

I like to walk

Walking, hiking, trekking, tramping, whatever you want to call it. Walking in the great outdoors is awesome. My adventures have been relatively limited, with walks throughout country Victoria, Tasmania, and Nepal.

That photo is me at Gokyo Ri, 5,457m altitude, one of the most amazing places on the planet. The triangular mountain above my head is Mount Everest (8,848m)

I try to blog

Well, occasionally. I don't regularly write blog posts, but you can see everything that I have written in my blog archive that dates back to 2006. Most of my older posts are somewhat technical, but recently it's got more of a mix of personal, business, and technical.

You: get in touch!

I'm a regular user of Twitter, find me as @RossPoulton. Alternatively, e-mail me at